content strategy

14 Ways a Competitor Analysis Can Help Your Campaign Win

14 Ways a Competitor Analysis Can Help Your Campaign Win

A competitor analysis helps you position your brand in a specific niche, or compete head-to-head with messaging that plays to your strengths. It helps you see your audience and industry challenges through a different set of eyes. In this article we’ll share key findings and 14 ways a competitor analysis can help your marketing campaign win.

8 Stats that Prove you Need More Graphic Content [Infographic]

8 Stats that Prove you Need More Graphic Content [Infographic]

Good graphic content increases engagement which is critical in this era scannable content. It’s the way to show the story you’re trying to tell when no-one wants to read. It’s how you connect on an emotional level so your audience knows why they should care about what you’re saying. Here are 8 stats that prove you need to create more graphic content.

5 Challenges to Creating Pillar Pages (and 22 Tips to Help you Overcome)

5 Challenges to Creating Pillar Pages (and 22 Tips to Help you Overcome)

We create a lot of pillar pages and see clients struggle with these five challenges. They prevent a pillar page projects from starting, from being completed, or from being effective. They don’t increase traffic, they don’t improve SEO, and aren't compelling. In this article, I’ll share the five challenges and give you 22 tips that can help you overcome to create an awesome pillar pages!

3 Content Planning Mistakes Your Brand Should Avoid

3 Content Planning Mistakes Your Brand Should Avoid

Running a digital marketing content campaign to raise awareness or generate leads requires a plan, and dedicated execution. In this article we discuss three content planning mistakes, and how you can avoid them to run a smooth and successful content marketing campaign.