IGP

14 Ways a Competitor Analysis Can Help Your Campaign Win

14 Ways a Competitor Analysis Can Help Your Campaign Win

A competitor analysis helps you position your brand in a specific niche, or compete head-to-head with messaging that plays to your strengths. It helps you see your audience and industry challenges through a different set of eyes. In this article we’ll share key findings and 14 ways a competitor analysis can help your marketing campaign win.

11 Tips To Help Create a Marketing Plan that Works for Your Brand

11 Tips To Help Create a Marketing Plan that Works for Your Brand

Promotion and engagement is one of the most important parts of a content campaign, but it’s also daunting because it can take a lot time. Consistency is key so it’s important you create a marketing plan that works for your team. In this article, we’ll share 11 tips for creating a marketing plan that works for your brand.