content process

Why You Need a True Editorial Calendar to Execute Great Content Strategy [Infographic]

Why You Need a True Editorial Calendar to Execute Great Content Strategy [Infographic]

In this infographic we describe 5 benefits of using an editorial calendar to plan, schedule and execute your digital marketing strategy. We also show you how they help you to execute great content marketing!

5 Challenges to Creating Pillar Pages (and 22 Tips to Help you Overcome)

5 Challenges to Creating Pillar Pages (and 22 Tips to Help you Overcome)

We create a lot of pillar pages and see clients struggle with these five challenges. They prevent a pillar page projects from starting, from being completed, or from being effective. They don’t increase traffic, they don’t improve SEO, and aren't compelling. In this article, I’ll share the five challenges and give you 22 tips that can help you overcome to create an awesome pillar pages!